Waubonsee Community College
BUSINESS & ECONOMICS + Marketing + General
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http://bibfra.me/vocab/lite/Concept
Label
BUSINESS & ECONOMICS + Marketing + General
Name
BUSINESS & ECONOMICS + Marketing + General
Source
bisacsh
Focus
BUSINESS & ECONOMICS + Marketing + General
Sub focus
Marketing
General
BUSINESS & ECONOMICS
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Incoming Resources
Subject of
14
The end of advertising, why it had to die, and the creative resurrection to come, Andrew Essex
Luxury China, market opportunities and potential, Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano
Stickier marketing, how to win customers in a digital age, Grant Leboff
Does marketing need reform?, fresh perspectives on the future, Jagdish N. Sheth, Rajendra S. Sisodia, editors
Develop your marketing skills, Neil Richardson, Ruth Gosnay
The 30 day MBA in marketing, your fast track guide to business success, Colin Barrow
The marketing toolkit, bite-sized wisdom, perfect for busy people who would sooner be succeeding, not reading--, Jeff Della Mura
No B.S. grassroots marketing, the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses, Dan S. Kennedy & Jeff Slutsky
Marketing and PR, getting customers and keeping them-- without breaking the bank, Philip R. Holden and Nick Wilde
Street marketing, the future of guerrilla marketing and buzz, Marcel Saucet
How to write a marketing plan, John Westwood
The 50-plus market, why the future is age neutral when it comes to marketing & branding strategies, Dick Stroud
Understanding digital marketing, marketing strategies for engaging the digital generation, Damian Ryan
Differentiate or die, survival in our era of killer competition, Jack Trout, with Steve Rivkin
Outgoing Resources
Focus
1
BUSINESS & ECONOMICS + Marketing + General
Sub focus
3
Marketing
General
BUSINESS & ECONOMICS
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