Bibliograph

Differentiate or die, survival in our era of killer competition, Jack Trout, with Steve Rivkin

Type

Label

Differentiate or die, survival in our era of killer competition, Jack Trout, with Steve Rivkin

Language

eng

Bibliography note

Includes bibliographical references (pages 245-250) and index

Index

index present

Literary Form

non fiction

Main title

Differentiate or die

Nature of contents

dictionariesbibliography

Oclc number

228505421

Responsibility statement

Jack Trout, with Steve Rivkin

Sub title

survival in our era of killer competition

Summary

A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int

Table Of Contents

DIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation

Classification