Bibliograph

Marketing and PR, getting customers and keeping them-- without breaking the bank, Philip R. Holden and Nick Wilde

Type

Label

Marketing and PR, getting customers and keeping them-- without breaking the bank, Philip R. Holden and Nick Wilde

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Marketing and PR

Nature of contents

dictionariesbibliography

Oclc number

298790709

Responsibility statement

Philip R. Holden and Nick Wilde

Series statement

Business on a shoestring

Sub title

getting customers and keeping them-- without breaking the bank

Summary

Annotation The?on a Shoestringseries helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:Promote or die!Knowing your marketCreating a marketing planWatching your spendingInvestigating niche marketingWriting great marketing copyGetting your press releases noticedInvestigating piggyback marketing dealsGetting the best from permission-based e-mail marketing'a great little package'The Bookseller

Classification