Bibliograph

Develop your marketing skills, Neil Richardson, Ruth Gosnay

Type

Label

Develop your marketing skills, Neil Richardson, Ruth Gosnay

Language

eng

Bibliography note

Includes bibliographical references

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

Develop your marketing skills

Nature of contents

bibliographydictionaries

Oclc number

697175237

Responsibility statement

Neil Richardson, Ruth Gosnay

Series statement

Creating success series

Summary

Develop Your Marketing Skills aims to help managers understand the essence of marketing by explaining core concepts, theories and principles in a practical and accessible way

Table Of Contents

Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered

Classification