Waubonsee Community College

Luxury China, market opportunities and potential, Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano

eng

Includes bibliographical references (pages 241-243) and index

mapsillustrations

index present

non fiction

Luxury China

bibliographydictionaries

775360857

Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano

market opportunities and potential

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra

Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass