Incoming Resources
- The end of marketing as we know it, Sergio Zyman
- Universities in the marketplace, the commercialization of higher education, Derek Bok
- Youthnation, building remarkable brands in a youth-driven culture, Matt Britton
- Big pharma, exposing the global healthcare agenda, Jacky Law
- Business plans handbook, a compilation of actual business plans developed by small businesses throughout North America, Angela Shupe, associate editor, Volume 4
- For the culture, the power behind what we buy, what we do, and who we want to be, Marcus Collins
- Guerrilla marketing, easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
- The membership economy, find your super users, master the forever transaction, and build recurring revenue, Robbie Kellman Baxter
- Fashion merchandising and marketing, Marian H. Jernigan, Cynthia R. Easterling
- Marketing's 4 Ps, the consumer angle, by Kirk Fagerland
- Life incorporated, how we traded meaning for markets, society for self-interest, and citizenship for customer service, Douglas Rushkoff
- Summer movies, is superhero genre played out?, produced by Bloomberg
- Soda politics, taking on big soda (and winning), Marion Nestle
- Authenticity, what consumers really want, James H. Gilmore, B. Joseph Pine II
- Insanely simple, the obsession that drives Apple's success, Ken Segall
- Organic, inc., natural foods and how they grew, Samuel Fromartz
- The best digital marketing campaigns in the world, mastering the art of customer engagement, Damian Ryan, Calvin Jones
- The consumer trap, big business marketing in American life, Michael Dawson
- What is marketing?, Alvin J. Silk content adviser
- Yes!, 50 scientifically proven ways to be persuasive, Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Understanding generation Y, the $200b demographic, produced by Bloomberg
- Is Veeva stepping up a challenge to Oracle?, produced by Bloomberg
- What are fan-based sales?, produced by Bloomberg
- The conquest of cool, business culture, counterculture, and the rise of hip consumerism, Thomas Frank
- Brands of faith, marketing religion in a commercial age, Mara Einstein
- The long tail, why the future of business is selling less of more, Chris Anderson
- Marketing above the noise, achieve strategic advantage with marketing that matters, Linda J. Popky
- The attention merchants, the epic scramble to get inside our heads, Tim Wu
- Small business smarts, building buzz with social media, Steve O'Leary, Kim Sheehan, Sterling Lentz
- Packaging, the science of temptation, by Learning Seed
- I do not miss my iPhone at all, Battelle, produced by Bloomberg
- Dictionary of marketing and advertising, Jerry M. Rosenberg
- No B.S. guide to marketing to boomers and seniors, the ultimate no holds barred, take no prisoners roadmap to the money, by Dan S. Kennedy and Chip Kessler
- 72andSunny's role in the Apple vs. Samsung battle, produced by Bloomberg
- Packaging design, successful product branding from concept to shelf, Marianne Rosner Klimchuk and Sandra A. Krasovec
- Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
- Cheap, the real cost of the global trend for bargains, discounts & customer choice, David Bosshart
- Experiential marketing, a practical guide to interactive brand experiences, Shaz Smilansky
- New product forecasting, an applied approach, Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney
- J.C. Penney going 'back to the future', Hayzlett, produced by Bloomberg
- Advertising 2.0, social media marketing in a Web 2.0 world, Tracy L. Tuten
- Inside the mind of the shopper, the science of retailing, Herb Sorensen ; with Mark Heckman, Accelerated Merchandising, and James Sorensen, Kantar Retail ; study questions by Svetlana Bogomolova, Ehrenberg-Bass Institute of Univ. So. Australia
- The tipping point, how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]
- Journal of marketing
- Samsung will be infinitely successful, McNamee, produced by Bloomberg
- Winning the story wars, why those who tell--and live--the best stories will rule the future, Jonah Sachs
- This is marketing, Seth Godin
- Trust me, I'm lying, confessions of a media manipulator, Ryan Holiday
- Treasure hunt, inside the mind of the new global consumer, Michael J. Silverstein with John Butman
- Develop your marketing skills, Neil Richardson, Ruth Gosnay