Bibliograph

Treasure hunt, inside the mind of the new global consumer, Michael J. Silverstein with John Butman

Type

Label

Treasure hunt, inside the mind of the new global consumer, Michael J. Silverstein with John Butman

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Treasure hunt

Oclc number

67945675

Responsibility statement

Michael J. Silverstein with John Butman

Sub title

inside the mind of the new global consumer

Summary

A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations

Table Of Contents

The bifurcating market -- The new middle-class consumer -- Cheap is good -- Spanning the poles -- All treasure, all the time -- When the calculus shifts -- In a pickle -- Nickels and dimes -- Left in the dust? -- Taking action

Classification

Contributor