Bibliograph

The best digital marketing campaigns in the world, mastering the art of customer engagement, Damian Ryan, Calvin Jones

Type

Label

The best digital marketing campaigns in the world, mastering the art of customer engagement, Damian Ryan, Calvin Jones

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The best digital marketing campaigns in the world

Nature of contents

dictionaries

Oclc number

743802249

Responsibility statement

Damian Ryan, Calvin Jones

Sub title

mastering the art of customer engagement

Summary

" ... present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc."--Provided by publisher

Table Of Contents

Acknowledgements; Introduction; The rapid evolution of (digital) marketing; Case study 1 Dockers 'pants dance'; Case study 2 The truth about smart; Case study 3 Doritos Hotel 626; Case study 4 Lynx Primal Instinct; Case study 5 Rage Against the Machine for Christmas number one; Case study 6 Pizza Hut iPhone application; Case study 7 The Photographic Adventures of Nick Turpin; Case study 8 TurboTax Super Status; Case study 9 the Spoonful; Case study 10 in an Absolut world; Case study 11 Wario Land 'Shake It' YouTube shake-up; Case study 12 Wall-ECase study 13 The Best Job in the WorldCase study 14 Star Trek; Case study 15 Shadow Napping; Case study 16 The Ozometer; Case study 17 Playing the City; Case study 18 Lost in Space; Case study 19 Online as it happens; Case study 20 The Ephemeral Museum; Case study 21 Pepsi Makes Your Day; Case study 22 12 cams create your rainbow; Case study 23 World Malaria Day Twitter war; Case study 24 Break the Cycle; Case study 25 Barack Obama 2008 presidential campaign -- the 15 swing states; Looking forward to a creative digital future; Index

Classification

Contributor