Dictionary of marketing terms, Peter D. Bennett, editor
Type
Label
Dictionary of marketing terms, Peter D. Bennett, editor
Language
eng
Bibliography note
Includes bibliographical references (p. 309-316)
Index
no index present
Literary Form
non fiction
Main title
Dictionary of marketing terms
Nature of contents
bibliography
Oclc number
31409294
Responsibility statement
Peter D. Bennett, editor
Summary
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use
Subject
Content
Other version
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Classification3
- Contributor2
- Genre2
- Subject6
- Content1
- Other version1
- Mapped to1