Dictionary of marketing terms, Peter D. Bennett, editor
Label
Dictionary of marketing terms, Peter D. Bennett, editor
Note
At head of title: American Marketing Association
Edition
2nd ed.
Isbn
9780844235981
Lccn
94039784
Physical Description
xiv, 316 p., 24 cm.
System control number
(Sirsi) o31409294(OCoLC)31409294
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