Incoming Resources
- Public relations and the social web, how to use social media and Web 2.0 in communications, Rob Brown
- Raising consumers, children and the American mass market in the early twentieth century, Lisa Jacobson
- Secret formula, how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world, Frederick Allen
- Authenticity, what consumers really want, James H. Gilmore, B. Joseph Pine II
- What is marketing?, Alvin J. Silk content adviser
- The consumer trap, big business marketing in American life, Michael Dawson
- Advertising in America, the first 200 years, Charles Goodrum and Helen Dalrymple
- The conquest of cool, business culture, counterculture, and the rise of hip consumerism, Thomas Frank
- When ads work, new proof that advertising triggers sales, John Philip Jones
- The total package, the evolution and secret meanings of boxes, bottles, cans, and tubes, Thomas Hine
- Experiential marketing, a practical guide to interactive brand experiences, Shaz Smilansky
- Dictionary of marketing and advertising, Jerry M. Rosenberg
- Adland, a global history of advertising, Mark Tungate
- Dictionary of marketing terms, Peter D. Bennett, editor
- Brand new, how entrepreneurs earned consumers' trust from Wedgwood to Dell, Nancy F. Koehn
- Marketing classics, a selection of influential articles, [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa
- Encyclopedia of major marketing campaigns, Thomas Riggs, editor
- The advertising kit, a complete guide for small businesses, Jeanette Smith
- Treasure hunt, inside the mind of the new global consumer, Michael J. Silverstein with John Butman
- Advertising sin and sickness, the politics of alcohol and tobacco marketing, 1950-1990, Pamela E. Pennock
- Does marketing need reform?, fresh perspectives on the future, Jagdish N. Sheth, Rajendra S. Sisodia, editors
- The media handbook, a complete guide to advertising media selection, planning, research, and buying, Helen Katz
- How to develop a strategic marketing plan, a step by step guide, Norton Paley
- Go figure! New directions in advertising rhetoric, Edward F. McQuarrie and Barbara J. Phillips, editors
- How brands become icons, the principles of cultural branding, Douglas B. Holt
- Point of purchase, how shopping changed American culture, Sharon Zukin
- The cluetrain manifesto, the end of business as usual, Rick Levine [and others]
- Digital capital, harnessing the power of business webs, Don Tapscott, David Ticoll, Alex Lowy
- Marketing your business, a guide to developing a strategic marketing plan, Ronald A. Nykiel
- Selling it, the incredible shrinking package and other marvels of modern marketing, by Leslie Ware and the editors of Consumer reports
- Net worth, shaping markets when customers make the rules, John Hagel III, Marc Singer
- The power of persuasion, how we're bought and sold, Robert Levine, Ph.D