How to develop a strategic marketing plan, a step by step guide, Norton Paley
Type
Label
How to develop a strategic marketing plan, a step by step guide, Norton Paley
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
How to develop a strategic marketing plan
Nature of contents
bibliographydictionaries
Oclc number
42290847
Responsibility statement
Norton Paley
Review
"How to Develop a Strategic Marketing Plan offers an innovative and pragmatic approach to strategic marketing planning. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. A floppy disk - included with the book - provides planning forms and guidelines for customizing your own Strategic Marketing Plan (SMP)." "Actual case histories - from companies such as Campbell Soup Co., Texas Instruments Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues, and the advantages of developing an SMP."--Jacket
Sub title
a step by step guide
Table Of Contents
Strategic section -- Tactical section -- The strategic marketing plan in action -- Checklists for developing competitive strategies -- Help topics
Target audience
specialized
Creator
Subject
Content
Mapped to
Incoming Resources
- Has instance1