Bibliograph

Marketing your business, a guide to developing a strategic marketing plan, Ronald A. Nykiel

Type

Label

Marketing your business, a guide to developing a strategic marketing plan, Ronald A. Nykiel

Language

eng

Bibliography note

Includes bibliographical references (pages 305-306) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Marketing your business

Nature of contents

bibliography

Oclc number

49821526

Responsibility statement

Ronald A. Nykiel

Sub title

a guide to developing a strategic marketing plan

Table Of Contents

Defining your business strategy -- Assessing focal points -- Selecting strategies -- Advertising -- Public relations -- Promotions -- Merchandising -- Database marketing -- Electronic marketing -- Packaging -- Branding -- Pricing -- Sales -- Customer service -- Crisis management -- Marketing and the law -- Marketing budget -- The strategic marketing plan -- The complete marketing audit

Classification

Creator