Waubonsee Community College
Comportement du consommateur
Type
http://bibfra.me/vocab/lite/Concept
Label
Comportement du consommateur
Name
Comportement du consommateur
Source
rasuqam
Focus
Comportement du consommateur
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Incoming Resources
Subject of
6
Why we shop, emotional rewards and retail strategies, Jim Pooler
Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
Treasure hunt, inside the mind of the new global consumer, Michael J. Silverstein with John Butman
What's mine is yours, the rise of collaborative consumption, Rachel Botsman and Roo Rogers
The call of the mall, Paco Underhill
Customer sense, how the 5 senses influence buying behavior, Aradhna Krishna
Outgoing Resources
Focus
1
Comportement du consommateur
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