Authority Link
(OCoLC)fst00837883
Incoming Resources
- Kids and branding in a digital world, Barrie Gunter
- Authentic TM, the politics of ambivalence in a brand culture, Sarah Banet-Weiser
- Designing brand experiences, by Robin Landa
- How brands become icons, the principles of cultural branding, Douglas B. Holt
- Buying in, the secret dialogue between what we buy and who we are, Rob Walker
- Entrepreneurs, the men and women behind famous brand names and how they made it, Joseph J. Fucini and Suzy Fucini
- Differentiate or die, survival in our era of killer competition, Jack Trout, with Steve Rivkin