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Incoming Resources
- Remaking the American patient, how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes
- The attention merchants, the epic scramble to get inside our heads, Tim Wu
- Advertising in America, the first 200 years, Charles Goodrum and Helen Dalrymple
- The conquest of cool, business culture, counterculture, and the rise of hip consumerism, Thomas Frank
- Kids and branding in a digital world, Barrie Gunter
- Advertising sin and sickness, the politics of alcohol and tobacco marketing, 1950-1990, Pamela E. Pennock
- Advertising 2.0, social media marketing in a Web 2.0 world, Tracy L. Tuten
- Soap, sex, and cigarettes, a cultural history of American advertising, Juliann Sivulka