Bibliograph

Advertising in America, the first 200 years, Charles Goodrum and Helen Dalrymple

Type

Label

Advertising in America, the first 200 years, Charles Goodrum and Helen Dalrymple

Language

eng

Bibliography note

Includes bibliographical references (pages 281-284) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Advertising in America

Nature of contents

bibliography

Oclc number

21077146

Responsibility statement

Charles Goodrum and Helen Dalrymple

Sub title

the first 200 years

Summary

Text and illustrations provide the history of print advertising since 1789. Also covers major corporations and their products

Table Of Contents

A short history of advertising in America -- from the founding of the republic to World War I -- A short history -- from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones -- how do you sell a ...? -- Cosmetics -- how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear -- selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes -- advertising in the service of the community

Classification

Contributor