Bibliograph

Advertising sin and sickness, the politics of alcohol and tobacco marketing, 1950-1990, Pamela E. Pennock

Type

Label

Advertising sin and sickness, the politics of alcohol and tobacco marketing, 1950-1990, Pamela E. Pennock

Language

eng

Bibliography note

Includes bibliographical references (pages 231-275) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Advertising sin and sickness

Nature of contents

bibliography

Oclc number

70060940

Responsibility statement

Pamela E. Pennock

Series statement

Drugs and alcohol

Sub title

the politics of alcohol and tobacco marketing, 1950-1990

Table Of Contents

Introduction. Health, morality, and free speech -- pt. 1. The failed fight to ban alcohol advertising, 1947-1958 -- 1. Temperance and mass society -- 2. The industries' regulatory response -- 3. Legislative battles : politics and rhetoric -- pt. 2. The battle to regulate cigarette marketing, 1960s -- 4. Emergence of the postwar antismoking movement -- 5. The warning label debate -- 6. The next push : restricting advertising -- pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- 7. The political, legal, and scientific context of regulation -- 8. Policy contests : warning labels and advertising controls -- Conclusion. The elusive quest for restraints

Classification

Creator