Bibliograph

Buying in, the secret dialogue between what we buy and who we are, Rob Walker

Type

Label

Buying in, the secret dialogue between what we buy and who we are, Rob Walker

Language

eng

Bibliography note

Includes bibliographical references (pages 265-274) and index

Index

index present

Literary Form

non fiction

Main title

Buying in

Nature of contents

bibliography

Oclc number

173659563

Responsibility statement

Rob Walker

Sub title

the secret dialogue between what we buy and who we are

Summary

A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities

Table Of Contents

pt. 1. The desire code. -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- pt. 2. Murketing [sic]. -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- pt. 3. Invisible badges. -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself

Classification