Authority Link
(OCoLC)fst01143138
Incoming Resources
- Hispanic marketing, a cultural perspective, Felipe Korzenny, Betty Ann Korzenny
- Youthnation, building remarkable brands in a youth-driven culture, Matt Britton
- Raising consumers, children and the American mass market in the early twentieth century, Lisa Jacobson
- Experiential marketing, a practical guide to interactive brand experiences, Shaz Smilansky
- The new handshake, sales meets social media, Joan C. Curtis and Barbara Giamanco
- Targeted, how technology is revolutionizing advertising and the way companies reach consumers, Mike Smith
- How cool brands stay hot, branding to generation Y, Joeri Van den Bergh, Mattias Behrer
- Childhood under siege, how big business targets children, Joel Bakan
- Raising consumers, children and the American mass market in the early twentieth century, Lisa Jacobson
- Street marketing, the future of guerrilla marketing and buzz, Marcel Saucet
- Millennials with kids, marketing to this powerful and surprisingly different generation of parents, Jeff Fromm and Marissa Vidler