Bibliograph

Hispanic marketing, a cultural perspective, Felipe Korzenny, Betty Ann Korzenny

Type

Label

Hispanic marketing, a cultural perspective, Felipe Korzenny, Betty Ann Korzenny

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Hispanic marketing

Nature of contents

bibliography

Oclc number

58790992

Responsibility statement

Felipe Korzenny, Betty Ann Korzenny

Review

"Hispanic Marketing shows marketers how to best reach the widely misunderstood Hispanic demographic. Each chapter describes and explains the cultural principles of Hispanic marketing. Recent case studies in full color help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action."--Jacket

Sub title

a cultural perspective

Classification