Incoming Resources
- Brand success, how the world's top 100 brands thrive and survive, Matt Haig
- Brand driven, the route to integrated branding through great leadership, F. Joseph LePla, Susan V. Davis & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]
- The greatest movie ever sold, produced by Keith Calder ... [et al.] ; written by Jeremy Chilnick, Morgan Spurlock ; directed by Morgan Spurlock
- Breakthrough branding, how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa
- Experiential marketing, a practical guide to interactive brand experiences, Shaz Smilansky
- Branding your business, [promote your business, attract customers, build your brand through the power of emotion], James Hammond
- Designing brand experiences, by Robin Landa
- Billion dollar brand club, how Dollar Shave Club, Warby Park, and other disruptors are remaking what we buy, Lawrence Ingrassia
- How cool brands stay hot, branding to generation Y, Joeri Van den Bergh, Mattias Behrer
- How brands become icons, the principles of cultural branding, Douglas B. Holt
- Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors
- Do good, embracing brand citizenship to fuel both purpose and profit, Anne Bahr Thompson