Bibliograph

Brand success, how the world's top 100 brands thrive and survive, Matt Haig

Type

Label

Brand success, how the world's top 100 brands thrive and survive, Matt Haig

Language

eng

Bibliography note

Includes bibliographical references (pages 290-291) and index

Index

index present

Literary Form

non fiction

Main title

Brand success

Nature of contents

bibliographydictionaries

Oclc number

733290708

Responsibility statement

Matt Haig

Sub title

how the world's top 100 brands thrive and survive

Summary

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academ

Table Of Contents

Introduction; Chapter One Innovation brands; Chapter Two Pioneer brands; Chapter Three Distraction brands; Chapter Four Streamlined brands; Chapter Five Muscle brands; Chapter Six Distinction brands; Chapter Seven Status brands; Chapter Eight People brands; Chapter Nine Responsibility brands; Chapter Ten Broad brands; Chapter Eleven Emotion brands; Chapter Twelve Design brands; Chapter Thirteen Consistent brands; Chapter Fourteen Advertiser brands; Chapter Fifteen Distribution brands; Chapter Sixteen Speed brands; Chapter Seventeen Evolution brands; Chapter Eighteen The BRIC brands

Classification