Waubonsee Community College

The green bundle, pairing the market with the planet, Magali A. Delmas with David Colgan

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Creator
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Subject
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Content
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Label
The green bundle, pairing the market with the planet, Magali A. Delmas with David Colgan
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary form
non fiction
Main title
The green bundle
Nature of contents
bibliography
Oclc number
1005472321
Responsibility statement
Magali A. Delmas with David Colgan
Sub title
pairing the market with the planet
Summary
"The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in green products -- the "green bundle" that's environmentally friendly, but also offers improved performance, health benefits, savings, and status. Combining insights from sustainable business and behavioral economics, this book shows managers how to lead buyers from information to action. Whether looking to win over the consumer or understand how to create the next tipping point in green consumption, this is the guide for you"--, Provided by publisher
Table of contents
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist

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