Bibliograph

The Effects of television advertising on children, review and recommendations, Richard P. Adler [and others]

Type

Label

The Effects of television advertising on children, review and recommendations, Richard P. Adler [and others]

Language

eng

Bibliography note

Includes bibliographical references (pages 325-361) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The Effects of television advertising on children

Nature of contents

bibliography

Oclc number

5675307

Responsibility statement

Richard P. Adler [and others]

Sub title

review and recommendations

Table Of Contents

Background: Children's television viewing patterns / Richard P. Adler and Ronald J. Faber -- Children's ability to distinguish television commercials from program material / Laurene Krasny Meringoff and Gerald S. Lesser -- The influence of format and audiovisual techniques on children's perceptions of commercial messages / Laurene Krasny Meringoff and Gerald S. Lesser -- Source effects and self-concept appeals in children's television advertising / John R. Rossiter -- The effects of premium offers in children's television advertising / Scott Ward -- The impact of proprietary medicine advertising on children / Thomas S. Robertson -- The effects of volume and repetition of advertising / Laurene Krasny Meringoff -- The effects of volume and repetition of television commercials / John R. Rossiter -- The effects of television advertising on consumer socialization / Scott Ward -- Television advertising and parent-child relations / Thomas S. Robertson -- Summary of research findings and recommendations for future research -- Evaluation of individual studies -- Industry codes and guidelines for children's television advertising, set forth by the National Association of Broadcasters and the National Advertising Division, Council of Better Business Bureaus, Inc

Classification

Contributor