Bibliograph

Marketing planning guide, Robert E. Stevens [and others]

Type

Label

Marketing planning guide, Robert E. Stevens [and others]

Language

eng

Bibliography note

Includes bibliographical references (pages 337-343) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Marketing planning guide

Nature of contents

bibliography

Oclc number

58807234

Responsibility statement

Robert E. Stevens [and others]

Review

"With over 50 pages of new and updated material, this textbook contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan - once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, approximately 100 slide transparencies, and a detailed sample course syllabus along with a test bank featuring multiple-choice and true-false questions for each chapter with answers."--Jacket

Table Of Contents

Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial market -- Implementing and controlling the marketing plan -- Planning analysis

Classification