Bibliograph

Raising consumers, children and the American mass market in the early twentieth century, Lisa Jacobson

Type

Label

Raising consumers, children and the American mass market in the early twentieth century, Lisa Jacobson

Language

eng

Bibliography note

Includes bibliographical references (pages 227-281) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Raising consumers

Nature of contents

bibliography

Oclc number

54536944

Responsibility statement

Lisa Jacobson

Review

"Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." "Raising Consumers is an examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century."--Jacket

Series statement

Popular cultures, everyday lives

Sub title

children and the American mass market in the early twentieth century

Table Of Contents

"Big sales from little folks": the development of juvenile advertising -- From thrift education to consumer training: reforming the child spender -- Heroes of the new consumer age: imagining boy consumers -- Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers -- Revitalizing the American home: playrooms, parenting, and the middle-class child consumer -- Radio clubs and the consolidation of children's consumer culture during the great depression

Classification

Creator