Bibliograph

What stays in Vegas, the world of personal data -- lifeblood of big business -- and the end of privacy as we know it, Adam Tanner

Type

Label

What stays in Vegas, the world of personal data -- lifeblood of big business -- and the end of privacy as we know it, Adam Tanner

Language

eng

Bibliography note

Includes bibliographical references (pages 297-302) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

What stays in Vegas

Nature of contents

bibliography

Oclc number

869266801

Responsibility statement

Adam Tanner

Sub title

the world of personal data -- lifeblood of big business -- and the end of privacy as we know it

Summary

The greatest threat to privacy today is not the NSA, but American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more. Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable

Table Of Contents

Introduction: Spies -- What happens here, stays here? -- A Harvard professor comes to Vegas -- Loyalty -- Casino data gathering in action -- A celebrity, a private eye, and a hit man -- Dossiers on (virtually) everyone -- Direct marketing -- Recession -- The puzzle of your identity -- The hunt for a mystery woman -- Thousands of eyes -- Mugged -- Internet advertising -- Seeking the Goldilocks balance -- New frontiers in customer data -- Casino adventures in three cities -- Embracing outside data -- The not-so-enriching business of privacy -- Empowerment -- Appendix: Take control of your data

Classification