Waubonsee Community College

The new culture of desire, 5 radical new strategies that will change your business and your life, Melinda Davis

eng

Includes bibliographical references and index

index present

non fiction

The new culture of desire

bibliography

49926283

Melinda Davis

5 radical new strategies that will change your business and your life

Reveals how customer demands have shifted from physical to spiritual, emotional, and intellectual, noting how this shift has impacted trends and technologies and what it means for marketing teams

Introduction: The Human Desire Project -- A NEW UNDERSTANDING OF HUMAN BEHAVIOR -- HUMAN HISTORY, PART II -- Welcome to the Age of the Imaginational -- LIFE ON TERRA NOT SO FIRMA -- How to Make Sense of Human Behavior When Reality Itself Has Gone Mental -- THE NEW PRIMAL DESIRE -- Struggling for Psychic Survival, Shooting for Ultimate Bliss -- BLISS AND THE BOTTOM LINE -- The Calculus of 0 -- THE HIERARCHY OF HEALING -- STRATEGY I: DOING THE WORK OF GRIEF -- Mourning the Death of an Old Reality -- STAGE 1: DENIAL -- Primal Escapism -- "I Am Outta Here" -- Outward Bound in an Inward Age: Our Appetite for Survivalism, the Old-Fashioned Way -- STAGE 2: ANGER -- An Age of Rage: Fury As Imaginational Politics -- Raging Amazonianism: Or the Incredible Rise of the Butt-Kicking Babe -- Bad Behavior: "Oh Yeah? Watch This!" -- Smart-Assism: The Bad Behavior of the Deeply Cynical -- STAGE 3: BARGAINING -- Why Everyone Is Talking to God: Calling in the Invisible Powers -- STAGE 4: DEPRESSION -- Our Black Plague: An Evolutionary Warning? -- STRATEGY II: PURSUING INSTANT ALTERED STATES -- First Aid for an Ailing State of Mind -- Pleasure Healing: "Say Ahhhhhhhhhhhhh" -- The New Medicine Man: "Shamans of Altered States" -- Hot-Blooded Spiritualism: "Drumming Up the Saving Graces" -- STRATEGY III: LOOKING FOR SAFETY IN THE HUMAN EMBRACE -- The Search for Imaginational Shelter -- The Human Net "Catch Me!" -- Primal Tribalism: The New Gangs of Psychic Safety -- Tribe Crashing "Please! Let Me In!" -- The Third Sex: Is the Concept of Sexual Identity Obsolete? -- STRATEGY IV: BUILDING A MORE SOLID SENSE OF SELF -- Our Quest to Stay Visible in an Invisible World -- Why We Are Fat: The Existential Equivalent of the SUV -- Meta-Posting: Kilroy Goes Global -- Personality Multi-Plexing: When One of You Is Not Enough -- Luxe Populi: The New Elitism -- P.Q. The Performance Quotient: We'd All Feel Much Better If We Were Highly Effective People -- STRATEGY V: FINDING A CLEARER PATH -- How to Make It Through a Complicated New Jungle -- Navigators, Advocates, and Avatars: Someone to Take the Point -- Mythmaking: The Magnificent Truth Safari Machine -- Yoda-ism: New Candidates for God -- THE MARKETER AS META-PHYSICIAN -- Let the Buyer Be Healed! -- How to Succeed in the New Meta-Physical Marketplace: The Consumer As Mental Patient -- Customer Diagnosis: A New Model for Understanding Wants and Needs -- Customer Treatment: New Models for Marketing

5 radical new strategies that will change your business and your lifeFive radical new strategies that will change your business and your life