How Jim Koch keeps the Samuel Adams brand fresh, produced by Bloomberg
Type
Label
How Jim Koch keeps the Samuel Adams brand fresh, produced by Bloomberg
Language
eng
Characteristic
videorecording
Main title
How Jim Koch keeps the Samuel Adams brand fresh
Medium
electronic resource
Oclc number
890730976
Responsibility statement
produced by Bloomberg
Runtime
3
Series statement
Business education in video
Summary
Jim Koch, CEO at Samuel Adams, discusses his business philosophy and the company's 'Brewing the American Dream' program to aid small businesses. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Target audience
adult
Contributor
Producer
Speaker
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Outgoing Resources
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