Bibliograph

Electronic customer relationship management, Jerry Fjermestad, Nicholas C. Romano, editors

Type

Label

Electronic customer relationship management, Jerry Fjermestad, Nicholas C. Romano, editors

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Electronic customer relationship management

Nature of contents

dictionariesbibliography

Oclc number

276373357

Responsibility statement

Jerry Fjermestad, Nicholas C. Romano, editors

Series statement

Advances in management information systems, v. 3

Summary

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems

Classification