Google's deep impact

The Resource Google's deep impact
Label
Google's deep impact
Statement of responsibility
produced by NHK
Contributor
Producer
Subject
Genre
Language
eng
Summary
The film examines the tremendous influence the communication company Google is having on the corporate world as well as on our entire culture. The number of businesses, large, small and start-ups, using Google's services has skyrocketed. The service Google has developed called Search Engine Marketing has enabled many companies to increase the power of their advertising and boost sales by marketing through Google. Several advertising executives explain why and how they alter their marketing plans, sometimes on a daily basis, in order to raise their rankings in the Google listings. If they are not placed within the first five entries in the Google Search listing, "they are dead." Those businesses using Google are raising their profits by designing better web sites and constantly looking for new ways to entice users to their sites. The film also takes us to Google's colorful corporate headquarters where several employees discuss the innovative programs they have come up with, such as Google Search, Google News, and Google Books which are digitalized and affiliated with libraries. Google's influence also extends to individuals pursuing their daily life needs. Google's CEO, Eric Schmidt, says, "Google was founded to organize the world's information." There are those who now question Google's reach, revealing too much information about our private lives to anyone who can access the web
Additional physical form
Previously released as DVD.
Cataloging source
VaAlASP
Characteristic
videorecording
Intended audience
For College; Adult audiences
Language note
This edition in English
Runtime
50
Target audience
general
Technique
unknown

Context

Context of Google's deep impact

Work of

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