Bibliograph

Building a personal brand customers can identify, produced by Bloomberg

Type

Label

Building a personal brand customers can identify, produced by Bloomberg

Language

eng

Characteristic

videorecording

Main title

Building a personal brand customers can identify

Medium

electronic resource

Oclc number

890729412

Responsibility statement

produced by Bloomberg

Runtime

Series statement

Business education in video

Summary

In today's 'This Maters Now,' Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'

Target audience

adult

Contributor