Bibliograph

The design of things to come, how ordinary people create extraordinary products, Craig M. Vogel, Jonathan Cagan, Peter Boatwright

Type

Label

The design of things to come, how ordinary people create extraordinary products, Craig M. Vogel, Jonathan Cagan, Peter Boatwright

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrationsportraits

Index

index present

Literary Form

non fiction

Main title

The design of things to come

Nature of contents

bibliography

Oclc number

60708556

Responsibility statement

Craig M. Vogel, Jonathan Cagan, Peter Boatwright

Review

"The Design of Things to Come profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling beneath them, but they are daring to surf the biggest waves ... and deliver today's most powerful breakthroughs."--Jacket

Sub title

how ordinary people create extraordinary products

Table Of Contents

The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity

Classification

Contributor

Creator