Bibliograph

Killing Us Softly 4, Advertising's Image of Women, a Media Education Foundation production ; directed by Sut Jhally

Type

Label

Killing Us Softly 4, Advertising's Image of Women, a Media Education Foundation production ; directed by Sut Jhally

Language

eng

Characteristic

videorecording

Main title

Killing Us Softly 4

Oclc number

606852641

resource.otherEventInformation

Filmed at the University of Massachusetts, Amherst, MA

Responsibility statement

a Media Education Foundation production ; directed by Sut Jhally

Runtime

Sub title

Advertising's Image of Women

Summary

"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container

Table Of Contents

Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?

Technique

live action

resource.variantTitle

Killing Us Softly FourAdvertising's Image of Women

Classification