Waubonsee Community College

Small business smarts, building buzz with social media, Steve O'Leary, Kim Sheehan, Sterling Lentz

eng

Includes bibliographical references (pages 173-174) and index

index present

non fiction

Small business smarts

dictionariesbibliography

730946028

Steve O'Leary, Kim Sheehan, Sterling Lentz

building buzz with social media

Social networking plus small business is a slam dunk! "Small Business Smarts: Building Buzz with Social Media" explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to 'listen' to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well

Cover; Title; Copyright; Contents; Acknowledgments; Introduction; 1 An Introduction to Strategic Social Media; 2 Online Listening: Monitoring Customer Conversations Wherever They Happen; 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media; 4 Social Messaging: Best Practices for Social Communication; 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search; 6 Better than the Rotary: Using Social Media to Create a Business Network; 7 Media Metrics: Measuring the Effects of Social Media; 8 Social Media Audits: ATool to Create Your Strategy