The marketing toolkit, bite-sized wisdom, perfect for busy people who would sooner be succeeding, not reading--, Jeff Della Mura
Type
Label
The marketing toolkit, bite-sized wisdom, perfect for busy people who would sooner be succeeding, not reading--, Jeff Della Mura
Language
eng
Index
index present
Literary Form
non fiction
Main title
The marketing toolkit
Nature of contents
handbooksdictionaries
Oclc number
317493253
Responsibility statement
Jeff Della Mura
Sub title
bite-sized wisdom, perfect for busy people who would sooner be succeeding, not reading--
Summary
After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn't. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a visiting lecturer and an award-winning business adviser. A supportive observer of growing businesses, Jeff has written numerous advisory articles and briefings
Table Of Contents
The ten fundamentals of marketing -- The stepping-stones to success -- Setting your house in order -- Sales and communication nuggets -- Making the best use of the (well) written word -- Popular marketing media and options -- Tools, tips and time-savers -- The point of it all : profitable customers
resource.variantTitle
Marketing tool kit
Classification
Creator
Subject
Content
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