Marketplace Lifestyles in an Age of Social Media, Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence (Work)

Marketplace Lifestyles in an Age of Social Media, Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence

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Marketplace Lifestyles in an Age of Social Media, Theory and Methods, by Lynn R. Kahle and Pierre Valette-Florence

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Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view

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Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions

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