The sonic boom : how sound transforms the way we think, feel, and buy

The Resource The sonic boom : how sound transforms the way we think, feel, and buy
Label
The sonic boom : how sound transforms the way we think, feel, and buy
Title remainder
how sound transforms the way we think, feel, and buy
Statement of responsibility
Joel Beckerman ; with Tyler Gray
Creator
Author
Subject
Language
eng
Summary
"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You don't need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" -- transcendent instants when sound connects with a listener's emotional core. The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests' experience; how Chili's restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang's engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound"--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
781.2/3
Illustrations
illustrations
Index
index present
LC call number
ML3830
LC item number
.B33 2014
Literary form
non fiction
Nature of contents
bibliography

Context

Context of The sonic boom : how sound transforms the way we think, feel, and buy

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