Positioning, how advertising shapes perceptions, Learning Seed
Type
Label
Positioning, how advertising shapes perceptions, Learning Seed
Language
eng
Characteristic
videorecording
Main title
Positioning
Medium
electronic resource
Oclc number
900740331
Responsibility statement
Learning Seed
Runtime
21
Series statement
Business education in video
Sub title
how advertising shapes perceptions
Summary
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes
Target audience
adult
Technique
live action
Contributor
Genre
Other version
resource.productioncompany
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor1
- Genre1
- Subject3
- Other version1
- resource.productioncompany1
- Mapped to1