Bibliograph

Click, what millions of people are doing online and why it matters, Bill Tancer

Type

Label

Click, what millions of people are doing online and why it matters, Bill Tancer

Language

eng

Bibliography note

Includes bibliographical references (pages 205-209) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Click

Nature of contents

bibliography

Oclc number

191810215

Responsibility statement

Bill Tancer

Sub title

what millions of people are doing online and why it matters

Summary

An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends

Table Of Contents

PPC--porn, pills, and casinos -- Getting to the what we really think -- Prom in January -- Failed resolutions & the false hope syndrome -- Celebrity worship syndrome -- What are you afraid of? : and other telling questions -- Web who.0 -- Data rocks and the television-Internet connection -- Women wrestlers and arbitraging financial markets -- Finding the early adopters -- Super-connectors and predicting the next rock star -- Epilogue : who we are and why it matters

Classification