Bibliograph

The 50-plus market, why the future is age neutral when it comes to marketing & branding strategies, Dick Stroud

Type

Label

The 50-plus market, why the future is age neutral when it comes to marketing & branding strategies, Dick Stroud

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The 50-plus market

Nature of contents

dictionaries

Oclc number

62746116

Responsibility statement

Dick Stroud

Sub title

why the future is age neutral when it comes to marketing & branding strategies

Summary

In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change

Table Of Contents

Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?

resource.variantTitle

Fifty-plus market

Classification