Waubonsee Community College

Take away training series, interview with Peter Quarry and Carolyn Stafford

eng

videorecording

Take away training series

electronic resource

890732977

interview with Peter Quarry and Carolyn Stafford

16

Business education in video

Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au. Peter Quarry and Carolyn Stafford, author of 'Small Business, Big Brand', discuss verbal branding, an undervalued aspect of marketing. This program investigates the way we talk about our jobs and workplaces; and the numerous opportunities that arise in casual interactions to 'talk-up' our company and generate business. This program is a must for everyone in an organisation to recognise how they can maximise opportunities to talk with enthusiasm about their business. Key Learning Points: Branding and verbal branding. Encouraging positive talk. Recognising verbal branding opportunities. Techniques for talking up your business

adult