Bibliograph

Brands of faith, marketing religion in a commercial age, Mara Einstein

Type

Label

Brands of faith, marketing religion in a commercial age, Mara Einstein

Language

eng

Bibliography note

Includes bibliographical references (pages 211-235) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Brands of faith

Nature of contents

bibliography

Oclc number

122261643

Responsibility statement

Mara Einstein

Review

"In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace. Faiths of all kinds must compete not only with each other, but with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections."--Jacket

Series statement

Religion, media and culture series

Sub title

marketing religion in a commercial age

Table Of Contents

The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?

Classification

Creator