Bibliograph

Breakthrough branding, how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa

Type

Label

Breakthrough branding, how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Breakthrough branding

Nature of contents

dictionariesbibliography

Oclc number

784949339

Responsibility statement

Catherine Kaputa

Sub title

how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Summary

"From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding!"--Provided by publisher

Table Of Contents

1. What's the brand idea? -- 2. The alchemy of the brand entrepreneur -- 3. Power positioning -- 4. The making of a brand's verbal identity -- 5. Creating your brand's look and feel -- 6. Pimp my brand! -- 7. Brand big!: boldly marketing the brand -- 8. Company culture: one team with one dream -- 9. What's your pitch? -- 10. Take the "work" out of networking -- 11. From small idea to big brand

Classification