Eco-Business : a Big-Brand Takeover of Sustainability

Resource Information

The work Eco-Business : a Big-Brand Takeover of Sustainability represents a distinct intellectual or artistic creation found in Waubonsee Community College. This resource is a combination of several types including: Work, Language Material, Books.

Label

Eco-Business : a Big-Brand Takeover of Sustainability

Title remainder

a Big-Brand Takeover of Sustainability

Statement of responsibility

Peter Dauvergne and Jane Lister

Creator

• Dauvergne, Peter

Contributor

• Lister, Jane

Subject

• Branding (Marketing)
• Sustainable development -- Environmental aspects

Language

eng

Summary

"McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth."--Publisher's website

Cataloging source

DLC

Dewey number

658.4/083

Illustrations

illustrations

Index

index present

LC call number

HC79.E5

LC item number

D346 2013

Literary form

non fiction

Nature of contents

bibliography