Waubonsee Community College

How to write great copy, learn the unwritten rules of copywriting, Dominic Gettins

Label
How to write great copy, learn the unwritten rules of copywriting, Dominic Gettins
Language
eng
Bibliography note
Includes bibliographical references (pages 185-187) and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
How to write great copy
Nature of contents
handbooksdictionariesbibliography
Oclc number
71126612
Responsibility statement
Dominic Gettins
Sub title
learn the unwritten rules of copywriting
Summary
In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads
Table Of Contents
Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four: Be Relevant; Rule Five: Be Objective; Rule Six: Keep It Simple; Rule Seven: Know Your Medium; Rule Eight: Be Ambitious
Classification
Content
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