American skin : pop culture, big business, and the end of white America, Leon E. Wynter

Resource Information

The instance American skin : pop culture, big business, and the end of white America, Leon E. Wynter represents a material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.

Image

http://covers.openlibrary.org/b/isbn/9780609604892-M.jpg?default=false

Label

American skin : pop culture, big business, and the end of white America, Leon E. Wynter

Link

• http://catdir.loc.gov/catdir/samples/random041/2002019365.html
• http://catdir.loc.gov/catdir/description/random042/2002019365.html
• http://catdir.loc.gov/catdir/bios/random054/2002019365.html

Title remainder

pop culture, big business, and the end of white America

Statement of responsibility

Leon E. Wynter

Instantiates

• American skin : pop culture, big business, and the end of white America

Publication

• New York, Crown Publishers, ©2002

Bibliography note

Includes bibliographical references (pages 283-288) and index

Carrier category

volume

Carrier category code

• nc

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

The color and the dream -- Color under cover from the Great War to the Cold War -- The 1950s set up the 1960s and 1970s: American is as Americans buy -- Marketing in color: new niches flow into the mainstream -- Transracial America sells -- Youth culture leads the way: hey kids rule! -- Majority minority: the short life and death of the great racial oxymoron -- The rise and fall of ethnic marketing: what race had to do with it -- American skin

Control code

ocm49312510

Dimensions

25 cm

Edition

1st ed.

Extent

v, 296 pages

Isbn

9780609604892

Lccn

2002019365

Media category

unmediated

Media MARC source

rdamedia

Media type code

• n

Record ID

u19606

System control number

• (Sirsi) o49312510
• (OCoLC)49312510