The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston
Type
Label
The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston
Language
eng
Characteristic
videorecording
Main title
The persuaders
Oclc number
59670567
Responsibility statement
directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston
Runtime
90
Summary
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics
Table Of Contents
A high-concept campaign -- Emotional branding -- "The times they are a-changin'" -- The selling of science -- Give us what we want -- The "narrowcasting" future
Technique
live action
Classification
Contributor
Genre
Subject
- DVD-Video discs
- Advertising
- Documentary television programs
- Documentary -- Television series
- Advertising -- United States
- Public relations -- United States
- Video recordings for the hearing impaired
- Documentaries and factual films and video
- Public relations
- Marketing -- United States
- United States
- Marketing
- Mass media and culture -- United States
- Mass media and culture
Content
Is Derivative Of
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Classification1
- Contributor7
- Genre5
- Subject14
- DVD-Video discs
- Advertising
- Documentary television programs
- Documentary -- Television series
- Advertising -- United States
- Public relations -- United States
- Video recordings for the hearing impaired
- Documentaries and factual films and video
- Public relations
- Marketing -- United States
- United States
- Marketing
- Mass media and culture -- United States
- Mass media and culture
- Content1
- Is Derivative Of1
- Mapped to1