Waubonsee Community College

Twitter marketing for dummies, by Kyle Lacy ; with contributions from Manny Hernandez

eng

illustrations

index present

non fiction

Twitter marketing for dummies

dictionaries

608302667

by Kyle Lacy ; with contributions from Manny Hernandez

--For dummies

An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and ... open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business

pt. I. The Future of Twitter in Business -- Ch. 1. I Tweet, You Tweet, We All Tweet: Twitter and Your Business -- Ch. 2. Getting Started with Twitter -- pt. II. Building and Implementing your Twitter Marketing Roadmap -- Ch. 3. Combining New and Old Media Marketing -- Ch. 4. Planning Your Twitter Marketing Strategy -- Ch. 5. Being Productive with Your Twitter Marketing Plan -- Ch. 6. Your Marketing Plan -- pt. III. Devising Online Strategies for Twitter Marketing Domination -- Ch. 7. Building Your Personal Twitter Tribe -- Ch. 8. Leveraging Your Twitter Tribe -- Ch. 9. Reaching Your Customers -- Ch. 10. Creating Quality Content on Twitter -- pt. IV. Implementing Twitter Strategies for Offline Marketing Domination -- Ch. 11. Promoting to Attract Sales Leads -- Ch. 12. Improving Your Customer Service -- Ch. 13. Relating to the Public -- Ch. 14. Building Thought Leadership on Twitter -- pt. V. The Part of Tens -- Ch. 15. Top Ten Do's on Twitter -- Ch. 16. Top Ten Don'ts on Twitter -- Ch. 17. Top Ten Thought Leaders on Twitter -- Ch. 18. Top Ten Tools to Use for Twitter Productivity -- Appendix. Great Twitter Marketing Ideas in 140 Characters or Less